◇ For Creatives

THE VELORA ATELIER

Resources, templates, and mentorship for the next generation of wedding planners. We believe in community over competition and lifting the standard of our industry together.

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The Audience

WHO IS THIS FOR

01. THE ASPIRING CREATIVE

You have great taste and love events, but running a business feels overwhelming. You need a clear roadmap to launch confidently.

02. THE VISUAL ARTIST

You’re great at design but need systems for contracts, workflows, and client boundaries to protect your creativity.

03. THE ESTABLISHED PLANNER

You're busy but not profitable—attracting budget clients instead of the luxury weddings you want. You need new pricing and a brand upgrade.

◇ 1:1 Mentorship

DEFINE YOUR PATH

Three women decorating a large floral arrangement of white and beige roses and greenery on a stone terrace, with one woman standing and holding a clipboard, and two women kneeling and arranging flowers. 
PORTFOLIO REVIEW

We audit your current body of work to identify gaps and curate a presentation that attracts your dream clientele.

PRICING STRATEGY

Move beyond guesswork. We help you calculate your true cost of doing business and structure profitable packages.

BRAND POSITIONING

Move beyond guesswork. We help you calculate your true cost of doing business and structure profitable packages.

PROCESS REFINEMENT

Streamline your backend. From client onboarding to the final send-off, we optimize your workflow for efficiency and ease.

BOOK A SESSION
BOOK A SESSION

ALUMNI LOVE

  • "One session with Sarah did more for my business than two years of trying to figure it out on my own. She gave me the permission to raise my prices and the tools to back it up."

    — Jessica M, Planner in Chicago

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer

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FREE RESOURCES

THE TOOLS OF
THE TRADE

A woman in a white suit sitting outdoors at a round wooden table, looking at a fabric sample book, with a garden background and sunlight. 
DIGITAL TEMPLATE

The Pricing Guide

DOWNLOAD NOW →
A decorated table at an outdoor celebration, featuring a floral arrangement with roses and orchids, a lamp, bottles of wine or beer, and a cake with white flowers, with people dressed in formal attire in the background. 
EMAIL SCRIPTS & PDF

Client Onboarding Checklist

DOWNLOAD NOW →
Wedding program cards with green tassels, placed on a marble surface next to eucalyptus leaves and gold confetti, with sunlight coming through a nearby window. 
Canva TEmplate

The Design Proposal

DOWNLOAD NOW →
A man and woman in formal attire walking on cobblestone street at night, with a black vintage car in the background and someone smoking a cigarette nearby. 
FREE RESOURCE

THE LUXURY CLIENT CHECKLIST

Download our 10-point checklist to ensure your brand touchpoints are ready to attract and convert high-net-worth clients.